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Social Media
Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and
Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological
foundations of Web 2.0 and that allows the creation and exchange of user-generated content." Social media has become a platform that
is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often,
improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement
marketing campaigns.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Our Social Media
Marketing Program centers on content that attracts attention and encourages readers to share it with their social networks. A message
spread from user to user resonates because it comes from a trusted friend, as opposed to the brand or companies itself. Gaining trust
amongst friends is the object of a Social Media Campaign. Give people useable trustworthy information and they will tell their friends.
Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Why your company needs social media:
The true power of social media comes from the ability to create a community around your company and create digital conversations
with your customers and clients. Whether it’s using a blog to showcase your company culture, Using Facebook to promote your
knowledge and stay connected to your customers and followers on a personal level, or using Twitter for fast personal customer service.
Building a community within your business is the next evolutionary key to your success.
Recent Social Media Marketing Statistics
53% of Twitter users recommend companies and products in their tweets
74% of B2B companies aggressively using Facebook in social media marketing
57% of companies have acquired customers through LinkedIn
75% of small businesses in the U.S. engage in social media marketing
$3.1 billion will be spent on social media marketing in 2014
B2B spending on social media marketing will rise 67% over the next 3 years
20% of all website visitors to company sites come from social media
2 out 3 people that follow a brand on Twitter will purchase from that brand
66% of marketers saw a rise in search engine rankings due to social media marketing
A1 Now builds powerful social media campaigns for companies focused on solidifying your brand and building your community. After
your digital social standing is concrete we then propose products and services that your community will be ready to purchase with
astounding ROI, as you are now a trusted friend rather than a sales pitch.
