Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allows the creation and exchange of user-generated content." Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.Social media marketing refers to the process of gaining website traffic or attention through social media sites. Our Social Media Marketing Program centers on content that attracts attention and encourages readers to share it with their social networks. A message spread from user to user resonates because it comes from a trusted friend, as opposed to the brand or companies itself. Gaining trust amongst friends is the object of a Social Media Campaign. Give people useable trustworthy information and they will tell their friends. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Why your company needs social media: The true power of social media comes from the ability to create a community around your company and create digital conversations with your customers and clients. Whether it’s using a blog to showcase your company culture, Using Facebook to promote your knowledge and stay connected to your customers and followers on a personal level, or using Twitter for fast personal customer service. Building a community within your business is the next evolutionary key to your success.
Recent Social Media Marketing Statistics53% of Twitter users recommend companies and products in their tweets74% of B2B companies aggressively using Facebook in social media marketing57% of companies have acquired customers through LinkedIn75% of small businesses in the U.S. engage in social media marketing$3.1 billion will be spent on social media marketing in 2014B2B spending on social media marketing will rise 67% over the next 3 years20% of all website visitors to company sites come from social media2 out 3 people that follow a brand on Twitter will purchase from that brand66% of marketers saw a rise in search engine rankings due to social media marketing
A1 Now builds powerful social media campaigns for companies focused on solidifying your brand and building your community. After your digital social standing is concrete we then propose products and services that your community will be ready to purchase with astounding ROI, as you are now a trusted friend rather than a sales pitch.